“I’m Waiting for You Guys”: Business Coach Shares Small Business Funding Plug That Goes Viral
- A business coach shared details about the SAB Foundation Tholoana Enterprise Programme that's open for applications until 8th September
- The coach @thandisamaheofficial told her followers to apply quickly for the funding that helps women, youth and rural business owners grow their companies
- Thousands of South Africans saved and shared her video as entrepreneurs rushed to find out more about the programme

Source: TikTok
A business coach has got thousands talking after sharing information about a funding opportunity for small businesses.
Content creator @thandisamaheofficial posted a video about the SAB Foundation Tholoana Enterprise Programme on the 12 of August that went viral with over 31,000 reactions and thousands of comments.
In her video, she told followers that applications opened on the fourth of August and closed on the eighth of September. The coach was excited to share the news and urged people to act fast before the deadline. She promised to make a YouTube video explaining everything in detail, but wanted to give her followers a head start.
The programme helps high-potential businesses that are ready to grow. It focuses on supporting businesses run by women, young people, people with disabilities, and entrepreneurs in rural areas. The coach said this funding round is "one of the nice ones" and encouraged everyone to visit the SAB Foundation website to apply.
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"I'm waiting for you guys because you are the only ones I want to get this information," she said in the video. She told her followers to save, like and share the video so more people could learn about the opportunity.
The coach explained that many people have gotten help through this programme before. She was passionate about making sure her followers knew about it before the deadline. Her video got over 6,600 shares as people spread the word to other entrepreneurs.

Source: TikTok
Entrepreneurs respond to viral funding video
@mariceskincare shared her experience:
"I'm currently in the program, and while the funding has its place, the real value lies in the knowledge, skills, and strategies you gain to grow your business. This is honestly a programme you can't miss."

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@Sis Jay requested:
"Please tell us more. I need the funding for my plot🤗"
@Sbongile Godongwana pleaded:
"Please tell us more. I want funding."
@UppityAfrican_Ziwe asked:
"Can new start-up businesses apply?"
Why do people start businesses
According to experts at Accion Opportunity Fund, people want to start businesses because they can follow their passions, control their own schedule, and achieve financial independence. Many entrepreneurs also want to create something from scratch and make a positive impact in their communities.
This motivation to start businesses is probably why the coach's video went viral; thousands of people are looking for opportunities to make their business dreams come true.
Watch the TikTok clip below:
3 Other plugs that went viral
- Briefly News recently reported on a Pretoria couple whose factory store discovery went viral, but the shopping frenzy that followed their plug for international brand shirts under R100 had many hunting down the exact location.
- A Joburg content creator's video about an affordable candy factory went viral with over 2,000 reactions, with entrepreneurs asking for more info.
- A couple's chocolate factory date video took social media by storm, but locals were shocked to discover this hidden gem in Ekurhuleni had been offering R12 treats right under their noses all along.
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Source: Briefly News