Orlando Pirates Sign Three-Year Sponsorship Deal with Amstel, Launch Held at Orlando Stadium

• Orlando Pirates have signed a new three-year sponsorship deal with Dutch beer brand Amstel
• Chairman Dr Irvin Khoza credited his sons for brokering the deal and emphasised the shared values of legacy and loyalty
• The launch event at Orlando Stadium featured musicians and club legends, reinforcing the club’s commitment to culture and tradition

Soweto giants Orlando Pirates have signed a new three-year sponsorship deal with Dutch beer brand Amstel. The partnership was officially announced during a star-studded ceremony held on August 6, 2025, at Orlando Stadium.

Orlando Pirates chairman Dr Irvin Khoza praised his sons, Mpumi and Nkosana, for brokering the deal with the Dutch brewery giant. The club’s previous beer sponsor was Carling Black Label.

Khoza on the Amstel partnership

Dr Khoza said the partnership was built on two key pillars: providing experience and maintaining legacies. He emphasised that loyalty remains central to the club’s identity, pointing out that long-standing sponsorships with brands like Adidas and Vodacom have lasted over 30 years.

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“Without history, tradition and culture, you can’t be a brand. This brand has stood the test of time, and that’s why we need to share the platform with a team that was born in 1870 – that’s Amstel – because they are also strong on legacy and experience,” Khoza said.

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Amstel on why they chose Pirates

Heineken Beverages marketing director Andrea Quaye said the decision to partner with Pirates was based on the shared values between the two institutions, particularly around legacy, community, and quality.

The event was attended by musicians Sjava and Bucie, along with Orlando Pirates legends Happy Jele and Edward Motale, adding star power to the official unveiling.

Voices from the Club: Captains weigh in

Former Pirates captain Happy Jele lauded the partnership, saying:

“At Pirates, doing things the right way has always mattered — how we play, how we carry ourselves, how we connect. This partnership with Amstel isn’t just about beer, it’s about belief. Belief in legacy, belief in quality, and belief in unity. That’s what makes it special.”

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The club’s newly appointed captain, Nkosinathi Sibisi, echoed Jele’s sentiments, calling the deal a “game changer” and urging supporters to drink responsibly.

“This is a big and iconic partnership. Two major brands are joining together with a shared goal to uplift and celebrate our supporters. It's not just about the 90 minutes on the field — it's about the friendships, the community, and the memories. Of course, we also encourage responsible drinking,” he said.

Sibisi was recently confirmed as the new captain, and in line with the club’s tradition, he was chosen through a confidential vote by the players.

In an official statement, the club said:

"Orlando Pirates Football Club can confirm the appointment of a new captain and vice-captains ahead of the start of the 2025/26 season. The position of captain has been vacant since the departure of long-serving defender Innocent Maela. Maela had led from 2022, having taken over from another stalwart and legend, Happy Jele. In keeping with club tradition, the appointment came directly from the players themselves through a confidential voting process. Emerging as the team’s clear choice to wear the captain’s armband is defender Nkosinathi Sibisi."

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Orlando Pirates reach agreement with Saudi club over Rele

Briefly News previously reported that Orlando Pirates had reached an agreement with a Saudi Arabian club regarding the transfer of Relebohile Mofokeng.

Although the reports remain unconfirmed, the deal is believed to be worth around R31 million. If accurate, Mofokeng would join fellow South African Mohau Nkota, who is currently playing his football in Saudi Arabia.

Source: Briefly News